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Why choose a worse name than Warlight?: 11/14/2017 18:46:23


Bauza 
Level 60
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Why remarket for kids? The old interface and name looked bad but I got used to it. Now, after ten years, they make an upgrade that's not even an upgrade. It's messy and looks like it's a game for toddlers. Bad decision.
Why choose a worse name than Warlight?: 11/14/2017 18:49:57


Glam 'd Slam Islam
Level 61
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Perhaps fizzer wants to aim to toddlers/kids. What do you want, warlight only to be played by oldies? Half of our clan has kids and some even have grandkids
Why choose a worse name than Warlight?: 11/14/2017 19:00:19


knyte 
Level 58
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This might be a little bit stalker-y, but I think the name change might have been pushed by a major investor in Warlight/Warzone:

I have consulted on several huge projects which I am allowed to talk about over the last 10 years, names like Phone.com, Beer.com, and Software.com that sold for millions. I have also helped acquire several domains for start-up companies that were rather cheap but quality (IPractice.com, Warzone.com, Estately.com, RobotLab.com, and DealPop.com). Those companies have gone on to do well because they have a good domain. A great domain name can be a useful tool to becoming a successful business.

- Jay Westerdal, http://www.gotdomain.com/ (this appears to be from well before the actual Warzone switch)

This is also the agent Warzone.com, LLC, is registered under. And if you follow the address on that registration (or on the Android app) it takes you to what I think is this investor's house. Given that the house is located on Mercer Way, on Mercer Island, and zoned to Mercer Island High School, I think it's also to safe to say that this person is Mercer. Mercer was I think at some time suggested on livestream to be the person who came up with and pushed the Warzone rename.

So my best guess is that Fizzer/Mercer see a lot of upside in the Warzone name/brand + the Warzone domain in the long term. Although ironically enough it looks like warzone.feedback (Westerdal seems to be heavily invested in the .feedback TLD) got taken up by some other Warzone, and there's a lot of other Warzones to compete with. Warzone.com isn't anywhere close to the top of Google results just yet, but that's probably because of how recent the switch is. Fizzer also mentioned that Warlight referred to Silverlight, and Silverlight has been on the verge of death for some years now (Warlight doesn't use it anymore either from what I can tell). My guess is that:

a) Westerdal seems to be a big believer in having the right name/domain for your brand

b) "warzone" is a more common word than "warlight," which is an outdated portmanteau anyway

c) if Warzone/Warlight manage to take over warzone.com and outmaneuver all the other Warzones, they've got a better domain/name to work with to reach new people

While this is all public information that there appear to be no attempts to conceal, and while Westerdal is a fairly well-known and successful entrepreneur/investor who seems to be passionate about Warlight/Warzone, I don't know if this is a little bit too creepy on my part. Will take this down upon request if someone thinks it's too much investigating. Also keep in mind that a lot of the stuff above might be incorrect inferences on my part.

Edited 11/14/2017 19:08:15
- downvoted post by Glam 'd Slam Islam
Why choose a worse name than Warlight?: 11/14/2017 19:12:33


knyte 
Level 58
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I would prefer to read mine kampf


Coming from you, that doesn't really mean anything. ¯\_(ツ)_/¯
- downvoted post by Glam 'd Slam Islam
Why choose a worse name than Warlight?: 11/14/2017 19:24:33


Bane 
Level 60
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If the info is public then it’s not an issue. But I wouldn’t dig further.
Why choose a worse name than Warlight?: 11/15/2017 07:01:21

Rennie
Level 21
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congrats Bane you just made it creepy
Why choose a worse name than Warlight?: 11/15/2017 07:33:36


Cloud Strife 
Level 60
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I would prefer to read mine kampf


mine kampf


mine


nein
Why choose a worse name than Warlight?: 11/15/2017 07:44:17

Rennie
Level 21
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knyte :
"I've just spent some time doing research and have some unique and interesting info to post that may be of interest to others. Check it out"

Glam'd:
"ugh you type a lot."
Why choose a worse name than Warlight?: 11/15/2017 09:35:35

Nauzhror Insult Generator
Level 8
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Anyone want to buy a bag of Bauza crackers?
- downvoted post by Glam 'd Slam Islam
Why choose a worse name than Warlight?: 11/15/2017 11:15:24


Cowboy 
Level 57
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Quit being a homosexual Glam, that's my job.
Why choose a worse name than Warlight?: 11/15/2017 11:18:25

Nauzhror Insult Generator
Level 8
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Rule #1 for debating: Don't make your entire argument an attempt to disprove something that was never even claimed.
Why choose a worse name than Warlight?: 11/15/2017 11:55:29


Hashirama Senju 
Level 23
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StarWarzone ?
Why choose a worse name than Warlight?: 11/15/2017 17:00:32


Cloud Strife 
Level 60
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Glammie, you might need to actually google the name of the book in question to understand my reply.

Cheers.
Why choose a worse name than Warlight?: 11/15/2017 17:07:04


Leibstandarte (Vengeance)
Level 45
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minekampf

sequel to minecraft
Why choose a worse name than Warlight?: 11/15/2017 17:10:42


Master HFG
Level 55
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Give me just a second to think about a better name.

RiskWars?

Just the first thing that came to my mind.
And I think it's hell a lot better than Warzone. (Of course it's still a bad name)

Ironically, when using google to search it, WarLight (yes, the old name) comes first in the results.

When I google for Warzone, our Warzone is not even on the first page.
Why choose a worse name than Warlight?: 11/16/2017 11:41:11


Branislav
Level 58
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I am totally with you Bauza. Although i am grateful to Fizzer for making this awesome game, complex in its simplicity, recent changes made me little bit upset. This comment of yours pretty much sums my thoughts as well :)

The new design and name changed seems like it was geared towards children. Not that it needs to be for adults only, but it's surprising that it took a step in the direction of kindergarten. It would have been better to try to streamline the interface instead of adding news things that make finding things more complicated. I do not see a single improvement that was made or that I would consider an improvement. Army camouflage?? Really?? It's all summed up in the name change. It's more bland and even stupider than before. I can't even tell a friend that I like a game called Warlight because it sounds so stupid. Now I definitely will not tell anyone I play a game called Warzone. The name change and theme should have gone in a more different direction other than war and risk. The game has progressed into an abstract numbers game. But you have to be kidding me that anyone who is paying money for this thinks that they are playing in fake war games. That dynamic is patronizing and bad branding. It may get a few new people to check it out at the cost of dumbing down everything to the point of pushing out more serious players. This game should be pushed to people who would like alternatives to competitive chess. Imagine if the one and only chess server tried to get more subscribers by turning all the chess pieces into animated medieval knights and horses. It's not what people want this to be. It should be considered a more intellectual game rather than a game of wicked cool maps that don't make any sense with cards that have explosions drawn on them. You will only draw in stupid people who will shortly leave when they realize this isn't a war game. Unless, actually, that is what you are going for....

This game is simple and challenging itself, and that is the reason why it has amazing community of players that made "Warlight" what it is. Those changes can even feel like betrayal of the community. I get it that in every business it comes to point when you want to expand, but this is just not the right way to go. Warlight stands on its community and this "warzone" thing just divides it indeed ...
Why choose a worse name than Warlight?: 11/16/2017 15:21:39


TheRiverStyxie 
Level 60
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Where is this idea coming from that Fizzer only changed to Unity to "expand" or "make more money"?!?!

Flash is becoming obsolete, chrome doesn't support it anymore and soon no other browsers will do. Fizzer didn't have a choice, he was forced to code the game into unity and quickly!

So please people explain what exactly is the "right way to go" ? Because it seems a lot of people think they know better than the game developer, quick to criticise and never offer a solution. Maybe try accepting that the guy who spent years and years working on this game and years of experience in coding games in general is a bit more qualified than we are to explore all the available options in deciding the "right way to go".

Edited 11/16/2017 15:31:47
Why choose a worse name than Warlight?: 11/16/2017 15:26:11


knyte 
Level 58
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Also if you've been playing this game for more than a year, it should be plenty obvious to you that Fizzer's actions just aren't consistent with a predatory monetization strategy. More and more of the game becomes free-to-play over time and 99% of the experience you'd probably have after a membership is available without a single cent spent.
Why choose a worse name than Warlight?: 11/16/2017 16:12:20


Cowboy 
Level 57
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Unity is great, as soon as the loading times are diminished y'all probably will probably agree.
Why choose a worse name than Warlight?: 11/16/2017 16:17:59


ChrisCMU 
Level 60
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1) this has been rehashed many times over many years, old topic.

2) who cares? I would not care if the site was called "Master of the Dead's beat down blood bath.com" i would still play it
Why choose a worse name than Warlight?: 11/16/2017 16:22:16


Madara Uchiha
Level 29
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"Master of the Dead's beat down blood bath.com"

+1 ;)
Why choose a worse name than Warlight?: 11/16/2017 16:33:20


Master HFG
Level 55
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@TheRiverStyxie
Tell me, who in this thread is talking about the engine change? This is about the name change explicitly.

"quick to criticise and never offer a solution"
Are you serious? I all of your responses to criticism of the patch, you only ever talked about the change to unity. Of course there are people who dislike this change aswell - and you might be right that there are people who deserve such responses, but that is definitely not us.

This is a straw man, not helpful in any way. Get out of this thread if you are not interested in contributing.

Edited 11/16/2017 16:35:19
Why choose a worse name than Warlight?: 11/16/2017 16:33:42


Cowboy 
Level 57
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It would be far more accurate lmao
Why choose a worse name than Warlight?: 11/16/2017 16:38:05


Cowboy 
Level 57
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What's wrong with the name? If you hated it why didn't you say something back in 2015, when this was first announced?
Y'all are just being idiots if this is just about the name change. Still the same game, it's just preparing to be moved away from old outdated platforms.
Why choose a worse name than Warlight?: 11/16/2017 16:51:19


knyte 
Level 58
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The biggest publicly-traded company in the world is named after some guy's favorite fruit. It's trailed by a company named by someone with really fond memories of kindergarten, a company whose name is two random prefixes joined together, and some rainforest shipping company.

All 4 of those names- Apple, Alphabet/Google (whose biggest competitors over the years have been named Yahoo! after a crazy-person yell and Bing after the sound a toaster makes), Microsoft, and Amazon (formerly Cadabra- renamed just so they'd be higher up in alphabetically-ordered lists)- are household names now that kind of roll off the tongue. The most hyped companies of the past decade have been named "Uber" (not sure if that was decided on by a drunk frat bro or some neo-Nazi who'd just picked up Nietzsche) and "Alibaba" (with no better reason than "everyone knows Ali Baba"). And what the actual fuck is an Exxon or a Mobil? Exxon is only even named Exxon because they got the pants sued off of them for the name they originally wanted (Esso- not a good name either).

I don't think you can intrinsically tell what's a good vs. a bad name for a company. Or at the very least it's subjective- if I saw an app named "RiskWars" in the store, I'd assume it was a Chinese Clash Royale knock-off targeting five-year-olds. And clearly, companies don't succeed or fail based on their name or even the colors they pick for their UI (Amazon's UI is ugly but it works).

Games especially have weird names. My friend tried to create a League club in high school and the principal shut it down thinking it was a white supremacist organization. Try telling your friends you play "Defense of the Ancients 2" ("Defense of the Ancients 1" is actually just a map from a game called... "World of Warcraft"). I remember growing up and playing a lot of Pocket Monsters Emerald Version.

I'm pretty sure every time I talk about a video game I play to someone who doesn't already know about it, they get the urge to punch me in the face just because of how weird the name is.

And it's not even just names. English words themselves are so weird. Where the fuck does "faucet" come from? The more you think about words like that, the less sense it makes. Or city/place names- you're telling me that the most important city in the world is named "New York City" when no one knows or cares about old York city? And that the two baseball teams in a city called "The Angels" but in Spanish are... The The Angels Angels (formerly of a placed called "Anne Home") and The Angels Dodgers? What are they even dodging? And I don't remember any lakes in LA, but I guess they couldn't go with the "LA Beaches" (or at least reserve it for WNBA).

Names are the stupidest thing to get up in arms over. Warzone is at the very least no sillier than Warlight.

Edited 11/16/2017 17:00:43
Why choose a worse name than Warlight?: 11/16/2017 17:21:40


Cloud Strife 
Level 60
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Lakers were originally from Minnesota. Yorkies, I imagine, care about York. "Warzone" might be misleading is all.

EDIT: faucet could be a word of french origin maybe

Edited 11/16/2017 17:24:31
Why choose a worse name than Warlight?: 11/16/2017 18:02:27


knyte 
Level 58
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@Cloud: Correct on the Lakers, plus New York was named after the Duke of York who initially seized the area from the Dutch. And yep faucet does come from Provencal via French. But:


My point is that names often come for weird places with convoluted reasoning (my guess at which you can find in my first comment on this thread), and they're going to be interpreted differently by different people. Give it 3 months tops and Warzone is gonna feel as natural a name as Warlight. Plus who even puts the words "war" and "light" together? Warzone if anything makes more sense than Warlight. Names are generally just inconsequential.

Edited 11/16/2017 18:03:33
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