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Why choose a worse name than Warlight?: 11/14/2017 18:46:23


Bauza 
Level 61
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Why remarket for kids? The old interface and name looked bad but I got used to it. Now, after ten years, they make an upgrade that's not even an upgrade. It's messy and looks like it's a game for toddlers. Bad decision.
Why choose a worse name than Warlight?: 11/14/2017 18:49:57


Φιλώτας
Level 62
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Perhaps fizzer wants to aim to toddlers/kids. What do you want, warlight only to be played by oldies? Half of our clan has kids and some even have grandkids
Why choose a worse name than Warlight?: 11/14/2017 19:00:19


l4v.r0v 
Level 59
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This might be a little bit stalker-y, but I think the name change might have been pushed by a major investor in Warlight/Warzone:

I have consulted on several huge projects which I am allowed to talk about over the last 10 years, names like Phone.com, Beer.com, and Software.com that sold for millions. I have also helped acquire several domains for start-up companies that were rather cheap but quality (IPractice.com, Warzone.com, Estately.com, RobotLab.com, and DealPop.com). Those companies have gone on to do well because they have a good domain. A great domain name can be a useful tool to becoming a successful business.

- Jay Westerdal, http://www.gotdomain.com/ (this appears to be from well before the actual Warzone switch)

This is also the agent Warzone.com, LLC, is registered under. And if you follow the address on that registration (or on the Android app) it takes you to what I think is this investor's house. Given that the house is located on Mercer Way, on Mercer Island, and zoned to Mercer Island High School, I think it's also to safe to say that this person is Mercer. Mercer was I think at some time suggested on livestream to be the person who came up with and pushed the Warzone rename.

So my best guess is that Fizzer/Mercer see a lot of upside in the Warzone name/brand + the Warzone domain in the long term. Although ironically enough it looks like warzone.feedback (Westerdal seems to be heavily invested in the .feedback TLD) got taken up by some other Warzone, and there's a lot of other Warzones to compete with. Warzone.com isn't anywhere close to the top of Google results just yet, but that's probably because of how recent the switch is. Fizzer also mentioned that Warlight referred to Silverlight, and Silverlight has been on the verge of death for some years now (Warlight doesn't use it anymore either from what I can tell). My guess is that:

a) Westerdal seems to be a big believer in having the right name/domain for your brand

b) "warzone" is a more common word than "warlight," which is an outdated portmanteau anyway

c) if Warzone/Warlight manage to take over warzone.com and outmaneuver all the other Warzones, they've got a better domain/name to work with to reach new people

While this is all public information that there appear to be no attempts to conceal, and while Westerdal is a fairly well-known and successful entrepreneur/investor who seems to be passionate about Warlight/Warzone, I don't know if this is a little bit too creepy on my part. Will take this down upon request if someone thinks it's too much investigating. Also keep in mind that a lot of the stuff above might be incorrect inferences on my part.

Edited 11/14/2017 19:08:15
- downvoted post by Φιλώτας
Why choose a worse name than Warlight?: 11/14/2017 19:12:33


l4v.r0v 
Level 59
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I would prefer to read mine kampf


Coming from you, that doesn't really mean anything. ¯\_(ツ)_/¯
- downvoted post by Φιλώτας
Why choose a worse name than Warlight?: 11/14/2017 19:24:33


AbsolutelyEthan 
Level 62
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If the info is public then it’s not an issue. But I wouldn’t dig further.
Why choose a worse name than Warlight?: 11/15/2017 07:01:21

Rennie
Level 37
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congrats Bane you just made it creepy
Why choose a worse name than Warlight?: 11/15/2017 07:33:36


Cloud Strife
Level 61
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I would prefer to read mine kampf


mine kampf


mine


nein
Why choose a worse name than Warlight?: 11/15/2017 07:44:17

Rennie
Level 37
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knyte :
"I've just spent some time doing research and have some unique and interesting info to post that may be of interest to others. Check it out"

Glam'd:
"ugh you type a lot."
Why choose a worse name than Warlight?: 11/15/2017 09:35:35


Farah♦
Level 14
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Anyone want to buy a bag of Bauza crackers?
- downvoted post by Φιλώτας
Why choose a worse name than Warlight?: 11/15/2017 11:15:24


Master Cowboy 
Level 60
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Quit being a homosexual Glam, that's my job.
Why choose a worse name than Warlight?: 11/15/2017 11:18:25


Farah♦
Level 14
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Rule #1 for debating: Don't make your entire argument an attempt to disprove something that was never even claimed.
Why choose a worse name than Warlight?: 11/15/2017 11:55:29


Sakata Gintoki
Level 58
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StarWarzone ?
Why choose a worse name than Warlight?: 11/15/2017 17:00:32


Cloud Strife
Level 61
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Glammie, you might need to actually google the name of the book in question to understand my reply.

Cheers.
Why choose a worse name than Warlight?: 11/15/2017 17:07:04


Leibstandarte (Vengeance)
Level 45
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minekampf

sequel to minecraft
Why choose a worse name than Warlight?: 11/15/2017 17:10:42


Master HFG
Level 55
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Give me just a second to think about a better name.

RiskWars?

Just the first thing that came to my mind.
And I think it's hell a lot better than Warzone. (Of course it's still a bad name)

Ironically, when using google to search it, WarLight (yes, the old name) comes first in the results.

When I google for Warzone, our Warzone is not even on the first page.
Why choose a worse name than Warlight?: 11/16/2017 11:41:11


Branislav
Level 58
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I am totally with you Bauza. Although i am grateful to Fizzer for making this awesome game, complex in its simplicity, recent changes made me little bit upset. This comment of yours pretty much sums my thoughts as well :)

The new design and name changed seems like it was geared towards children. Not that it needs to be for adults only, but it's surprising that it took a step in the direction of kindergarten. It would have been better to try to streamline the interface instead of adding news things that make finding things more complicated. I do not see a single improvement that was made or that I would consider an improvement. Army camouflage?? Really?? It's all summed up in the name change. It's more bland and even stupider than before. I can't even tell a friend that I like a game called Warlight because it sounds so stupid. Now I definitely will not tell anyone I play a game called Warzone. The name change and theme should have gone in a more different direction other than war and risk. The game has progressed into an abstract numbers game. But you have to be kidding me that anyone who is paying money for this thinks that they are playing in fake war games. That dynamic is patronizing and bad branding. It may get a few new people to check it out at the cost of dumbing down everything to the point of pushing out more serious players. This game should be pushed to people who would like alternatives to competitive chess. Imagine if the one and only chess server tried to get more subscribers by turning all the chess pieces into animated medieval knights and horses. It's not what people want this to be. It should be considered a more intellectual game rather than a game of wicked cool maps that don't make any sense with cards that have explosions drawn on them. You will only draw in stupid people who will shortly leave when they realize this isn't a war game. Unless, actually, that is what you are going for....

This game is simple and challenging itself, and that is the reason why it has amazing community of players that made "Warlight" what it is. Those changes can even feel like betrayal of the community. I get it that in every business it comes to point when you want to expand, but this is just not the right way to go. Warlight stands on its community and this "warzone" thing just divides it indeed ...
Why choose a worse name than Warlight?: 11/16/2017 15:21:39


TheRiverStyxie 
Level 61
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Where is this idea coming from that Fizzer only changed to Unity to "expand" or "make more money"?!?!

Flash is becoming obsolete, chrome doesn't support it anymore and soon no other browsers will do. Fizzer didn't have a choice, he was forced to code the game into unity and quickly!

So please people explain what exactly is the "right way to go" ? Because it seems a lot of people think they know better than the game developer, quick to criticise and never offer a solution. Maybe try accepting that the guy who spent years and years working on this game and years of experience in coding games in general is a bit more qualified than we are to explore all the available options in deciding the "right way to go".

Edited 11/16/2017 15:31:47
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