As that is important to you, then it may well be a good time to sound the community out about it, you should start a thread - see what people think, there may be amendments that could be made now that will benefit everybody.
While I have to agree that WL is fundamentally Fizzer's game and he can do what he wants with it (some really good things, I might add), but I might suggest that we first have a survey with a list of four or five names to choose from.
I can't say I'm a fan of the new title, although I won't quit playing. Fizzer makes a good point that change is at first offputting, but I think it might make some sense for the community to have a say in the new name of the game in addition to its new logo.
I totally understand your reactions and desire to stay with the same name. Change is difficult, and this site will continue feeling like "WarLight" for a long time to come. However, that feeling will eventually pass.
First off, to those citing that "Googling Warzone doesn't find us" -- trust me, it will. I expect that, eventually, Googling for Warzone will return us as the top link and also be filled with links about us across the first page. If this doesn't happen for some reason, we'd definitely fix it.
A lot of the challenge in picking names has to do with domain names, too. Acquiring domain names is not easy. We tried really hard to acquire warlight.com but the owner would not sell it to us.
We talked a lot about doing some sort of survey or involving the community in the name change. However, if we ran a poll, it would tip off the owners of those domains what we plan to use them for and make negotiations more difficult. We were able to negotiate get a great deal on warzone.com, which was one of our top choices, so we jumped on it.
Really, the biggest motivation in changing the name is because "Warlight" is such an odd word. My experience has been that most people, when hearing it for the first time, don't even understand what they heard. And even if they do, they never know how to spell it. Warzone is much easier to recognize since it's an actual english word.
War Stoners The Warring Stones The Twilight Zoners The War Boners Zoned out warrers War Zoinks And perhaps the most ridiculous new nickname 8 can think of :
warlight.net fits perfectly. Warlight is a strange word, but you have to understand - for 60% of all Warlight, it's not a native word anyway.
And the odd name fits better. It was a strange, made you think name, not just some mainstream crap. How about changing the website name to war.com? Or warfield.com?