I feel that first off the price is more than fair (at least in my mind, considering all the enjoyment it has provided me). But I think Fizzer is missing out on a potential additional revenue source. There should be an option for a one year membership at say $9.99? For those that want to "try out" the advantages of membership without putting up $30. I don't think that it would negatively affect his membership sales as those that aren't worried about the $30 will also see the advantage to not paying twice for the same service, and those that would be interested in a 1 year membership weren't going to put out the $30 anyway. Perhaps even put in an incentive- say that if you decide to go for the lifetime membership within the year that your 1 year membership is active the $9.99 goes towards the cost of the lifetime? (haven't been closely following this thread, so if this has been previously hashed out my apologies)
1-year membership should be higher in that case though. 15 or 20 USD.